Youth Marketing Expert
Sherry Handel is an expert on issues affecting young adults and youth. She excels at marketing to youth by empowering youth to have a leading role in product development, marketing execution, community, public relations and advocacy.
Sherry is the author of the acclaimed book Blue Jean: What Young Women are Thinking, Saying, and Doing (Blue Jean Press), published in the U.S., Croatia and Indonesia. She is recognized as a trailblazing publishing entrepreneur and is the founder of several publishing ventures for and by young adults. Sherry created BlueJeanOnline.com - "the only website written and produced by young women from around the world", named a “Top 500 Major Content Creation Site” by Content World. Blue Jean articles and reviews were distributed to millions of readers weekly from 2001-2003 via a leading U.S. newswire.
Sherry was the publisher and editor-in-chief of Blue Jean Magazine, a title that she launched in March of 1996 to offer teen girls an alternative to the glamour and beauty magazines. USA Today named Blue Jean “The Thinking Girl’s Magazine.” The magazine, and its companion web site were published from 1996-1998 reaching readers in 24 countries.
Sherry and her Blue Jean ventures were featured on Nick News, and many television and radio shows. Reviews, feature stories and mentions appeared in USA Weekend, The Wall Street Journal, The Chicago Tribune, The Boston Globe, Pittsburgh Post Gazette, Atlanta Journal Constitution, Philadelphia Inquirer, St. Paul Pioneer Press, USA Today and many other publications.
Sherry Handel graduated from Northeastern University with a B.S. in Business Administration, concentrating in Marketing, and earned a Certificate in Sustainable Business Practices from the Global Sustainability Institute at the University of Vermont in 2009.
Advisory Board Member, Soul Sistah Magazine, Stanford University, Stanford, Calif.
Board of Directors, New Generation Media, Inc., a 501(c)3 non-profit organization dedicated to empowering youth to create, produce, publish and promote their own media.
Member, Young People's Media Network, Marl, Germany (a Unicef Project)
Member, Action Coalition for Media Education (ACME): Teaching media education, knowledge, skills and activism.